Fender Player Series Campaign

This is an Ad Design project where I was tasked with building an engaging campaign for Fender.

Fender is an iconic brand of guitars that are played by thousands of musicians around the world. Their new Players Series guitars are all about a musicians’ relationship with a guitar. The pandemic has brought about many hardships and Fender knows how important playing music has been for people around the world as an outlet. Fender are striving to create guitars that will be the premier guitar playing experience.

This project consists of a set of six posters, both for print and digital, that captures the energy that radiates off of people when they play Fender Player Series guitars.