Green Bench Brewing Co. Branding & Package Design
This is a Graphic Design: Studio II project, tasked with a brand redesign and package design.
As St. Petersburg, Florida’s first microbrewery, Green Bench Brewing Co. had a great backstory to work from, but lacked the personality and attitude that the company’s vision was looking to convey (focused on quality/creativity over quantity). To differentiate the brand and to align it with the vision, a younger, more vibrant and simplified design was introduced. The resulting designs here tie-in more with the beach and oceanfront life of the city as well as its “Sunshine City” nickname and historic roots, inviting a broader clientele as well.
