DoorDash Locals Only

DoorDash’s end goal in this project was to promote higher sales of the Dashpass, their unique subscription service for their app. The angle that we approached this project with was to market the Dashpass specifically towards tourists and newcomers to big cities, encouraging them to order food from local restaurants.

This was an Advertising/Brand Innovation campaign for DoorDash. The final deliverables shown here are just my section of a larger branded campaign that was worked on by a group of people. This collection of three billboard ads are meant for the side of local city tour busses.