Winter X Games

This is an Ad Design project where I was tasked with building an engaging campaign, from concept to execution including headlines and copy, graphic design/layout and typography, and photo selection and art direction.

The Winter X-Games are taking place in Aspen, CO in 2022 and all the world’s best and brightest winter sports athletes will be competing. The X-Games are full of character and excitement - it’s all about the passion and thrill of the sport and is one of the most exhilarating sporting events to watch. The campaign consists of five multimedia deliverables. For this campaign I tried to capture all of those emotions in the dynamic multi-exposure imagery that is used as well as an icy-cool color scheme to not only represent the setting of winter but the athletes’ strong nerves to be cool under pressure.